How to Save Facebook Reels

In recent times, social media giant Facebook has been facing a significant decline in its engagement level, which has led to a substantial drop in its revenue and stock price. The company introduced the feature of limiting iPhone apps from tracking user data last year with the 14.5 iOS version, as part of Apple's App Tracker Transparency initiative. This move is also reportedly depleting ad revenue for Facebook.

According to Statista, Facebook generated $86 billion in global revenue in 2020, with a whopping $84 billion coming from advertising alone. However, as engagement levels plummet, the company is bringing in less money from ads because advertisers are not getting satisfactory returns on their ad spend.

Ad revenues have been stagnating for Facebook, which accounts for more than 97% of its annual revenue. This is a crucial metric for a platform like Facebook, as the longer users stay engaged with the app, the more appealing it appears to advertisers. Meanwhile, other social media apps are lagging far behind in terms of engagement.

Facebook's average session length on the video-sharing app is 10.85 minutes, according to Statista. Alongside the decline in daily active users, Facebook is also struggling with depleting user engagement levels. To combat this issue, it's essential for advertisers and marketers to focus on creating engaging content that resonates with their target audience.

Here are some tips to help you save your Facebook Reels:

1. Keep it concise: Keep your videos short and sweet, ideally between 15-60 seconds.

2. Focus on quality over quantity: Instead of posting multiple low-quality videos, focus on creating a few high-quality ones that captivate your audience.

3. Use eye-catching thumbnails: Craft attention-grabbing thumbnails that entice users to click on your video.

4. Optimize for mobile: Ensure your videos are optimized for mobile devices, as most Facebook users access the platform through their smartphones.

5. Engage with your audience: Respond to comments and engage with your viewers to foster a sense of community and encourage them to watch more of your content.

By following these tips, you can increase engagement on your Facebook Reels and help the company recover from its declining user base.

How to save facebook reels